Eevia’s core strength is to provide ingredients with substantiated health effects in humans, applied in dietary supplements. What distinguishes dietary supplements from food, when sold to consumers, although supplements regulatorily belongs to the category of food, is that a supplement normally makes one or more statements about the health benefits of consuming the product. Just as for pharmaceuticals, dietary supplements must prove and document with accepted scientific methods both the safety and the efficacy of the product. After clinical trials and extensive applications to regulatory authorities in the relevant territories (European Food Safety Authority – EFSA in the EU, Food and Drug Administration – FDA in the US, etc.), an ingredient may be eligible to be marked with an “approved health claim”.