Dose Matters

DOSE MATTERS™ – and it’s time we start acting like it.

No one questions the importance of dosage of the active ingredient in a medicine. When a patient takes medication, he or she expects it to help against the health issue. Normally it will, because the product has been tested to contain an effective amount of the active ingredient.

So why should it be any different for dietary supplements? If a supplement makes a health claim, shouldn’t the consumer expect it to do something related to the claim? Unfortunately, that’s not always the case. We’re seeing a rise in so-called “candyceuticals”—products that look appealing but contain little to no meaningful amount of bioactive compounds. Many are sold on loosely regulated platforms like Amazon, where flashy branding often overshadows content and efficacy.

The result? Shelves and search results are filled with products making bold promises but backed by barely-there doses. At Eevia Health, we believe it’s time to change that. We’re advocating for industry transparency, accountability, and scientific validation of the claimed effect. Our suggestion is that by using tested and trusted in vitro screening systems like Eurofins’ Biodiversity Platform, we can test and verify the bioactivity of supplements on a very objective basis—helping consumers, brands, and regulators separate the real deal from the imposters.

Let’s raise the bar. Let’s prove that DOSE MATTERS™.